Ba&sh launches resell platform in US

YarnsandFibers News Bureau 2023-02-10 06:20:57 – France

French luxury label Ba&sh, has become the most recent brand to enter the resale market with the introduction of a used offer in the US market.

Customers are invited to participate in the circular lifetime of pre-owned items through "Ba&sh Second Hand" by using the new user-friendly system.

According to a press release, the unique site, created using the resale platform Archive, has fewer listings than other resellers, which gives sellers less competition and gives buyers a simpler experience.

It expands on Ba&sh's continuous circularity initiatives, as the company introduced a similar reselling program in France last year.

The company claims the effort was a huge success, with high supply and demand occurring within the first two months. The US-based venture, like its French counterpart, will allow merchants to market secondhand Ba&sh items for 50% of their original price.

Once sold, clients have the option of redeeming their earnings for either the whole amount in brand credit or 70% cash.

Next month, Ba&sh will also test an omnichannel component of the program, offering its VIP retail clients in a few locations a deluxe, white-glove service.

Related customers will be able to drop off any used Ba&sh items at a local store, and the business will subsequently resale them for them via Archive, first beginning with the retailer's New York locations.

Desiree Thomas, CEO of Ba&sh North America, said they are so excited to finally be launching their resale program in the US - the program's success in France has proven that their customers care deeply about circularity and sustainability, and it's a core part of their strategy moving forward.

0 0 vote
Article Rating
Inline Feedbacks
View all comments

Market Intelligence

Ask for free sample Report

why us?
21 yrs


Fortune 500

Customer Base


dedicated team


Countries Served Worldwide


Register below to receive our newsletters with latest industry trends and news!

WeCreativez WhatsApp Support
Our support team is here to answer your questions via WhatsApp. Ask us anything!
? Hello