Archroma and Browzwear join forces to integrate Color Atlas

Archroma, a leading provider of sustainable specialty chemicals, has expanded its collaboration with Browzwear, a 3D digital solutions firm for the fashion industry, to integrate the comprehensive Color Atlas by Archroma® colour library into Browzwear’s VStitcher, Lotta, and Stylezone platforms.

This collaboration aims to provide designers with access to a wide-ranging collection of 5,760 colour references, including 1,440 colours tailored for polyester, complementing Browzwear’s existing library of 4,320 Color Atlas colours for cotton poplin. The integration of these colour options will facilitate seamless collaboration across the supply chain, ensuring colour consistency from digital design to production for various materials, including cotton, polyester, and blends.

An essential feature of the Color Atlas by Archroma® is its adherence to leading international eco-standards, enabling designers to select dyes and finishes that align with their sustainability goals. Each colour comes with a physical colour standard, precise dyeing recipes, compliance data, and access to expert technical support from Archroma worldwide.

Chris Hipps, representing Archroma Color Management, emphasized the opportunities presented by the ongoing digital transformation in the fashion industry, noting that the integration of tools from Browzwear and the extensive Colour Atlas library empowers designers to bring their concepts to life while upholding their creativity and sustainability principles.