UNDERPLAY Collection
Indian menswear brand SNITCH has entered the men’s innerwear segment with the launch of UNDERPLAY, a collection featuring five styles priced between ₹399 and ₹1,099. The range combines different fabric compositions, elastic designs and construction techniques, with materials including cotton, nylon, regenerated cellulose and spandex.
The collection includes Breeze, made from 90% cotton and 10% spandex. Ease Lite is made from nylon or polyamide, and Ease Pro comprises of 90% nylon and 10% spandex and features jacquard elastic. The range also includes Fuzion, a stitchless style made from regenerated cellulose-based fabric blended with spandex while InFuzion, uses stitchless construction.
Commenting on the launch, Chetan Siyal, CMO and founding member of SNITCH, said the brand aims to extend its understanding of men’s clothing preferences to innerwear, where comfort, fit and functionality are as important as style. With UNDERPLAY, the company is expanding into a category centred on daily wear while offering variations in materials and construction to cater to different consumer preferences.
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