Apparel Group, a global fashion and lifestyle retail company, has entered into a strategic partnership with Cotton On, Australia’s largest fashion and lifestyle brand, to introduce the label to the Indian market. The collaboration brings together Apparel Group’s strong retail network and deep understanding of the Indian market with Cotton On’s Australian lifestyle identity, aiming to offer accessible and trend-focused fashion to India’s largely young consumer base.

Under the agreement, Cotton On will be introduced in India through a phased omnichannel approach. This will include a nationwide network of physical stores, a dedicated e-commerce website and availability across leading online marketplaces.

As part of its expansion, Cotton On will adopt a simplified operating model based on its core product range to ensure faster market entry and reduced operational challenges. Apparel Group will support this growth through its established logistics and distribution network, ensuring smooth supply chain operations and quicker product availability across the country.

Abhishek Bajpai, Chief Executive Officer of Apparel Group India, said that India has one of the largest and fastest-growing young premium consumer groups in the world. He noted a clear shift towards international styles and lifestyle-driven fashion, adding that Cotton On is well suited to meet this demand and aligns with the group’s expansion plans.

Bianca Ginns, Managing Director of Cotton On Brands, said the launch in India represents an important milestone for the company. She explained that the brand looks forward to bringing its relaxed and optimistic Australian identity to Indian consumers, drawing inspiration from the creativity and energy of the country’s young generation.