The Luxury fashion house, Adidas joins hands with the footwear specialist, Adidas to launch their latest sneakers.
After having a successful run on Adidas’ Superstar trainer, the partners are focusing their attention to Prada’s sneaker canon, specifically its classic America’s Cup sneaker. The newly launched A+P Luna Rossa 21, has taken after sailing-inspired aesthetic with tunes of the AC75 Luna Rossa boat.
Aesthetically it looks ghostly due to the transparent material and the colour scheme. The style is embedded with tech from Adidas like its Primegreen upper, which is a proprietary fabric composed of 100 percent recycled polyester and no virgin plastic. The main aim of the design was to attain maximum flexibility and breathability that works just as well on city streets as it does on the deck of a ship.
Lorenzo Bertelli, head of CSR and marketing of the Prada Group, stated that for this shoe, the process started from the needs of the Luna Rossa Prada Pirelli team. Bertelli stated that the shape of the new style, the innovation and the detailing have all been done for the sailors. The Luna Rossa Prada Pirelli sailing team will have its own professional version of the shoe with an equally stylish iteration for the consumers who do not sail as well.
The newly launched shoe is also a throwback to the late ’90s and early aughts, Prada’s PS0906 sneakers. The new collaboration does bring the old style to new light keeping in trend with the mindset of the generations.
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