Anthropologie teams up for Earth Month initiative

Retailer of lifestyle goods, Anthropologie, has partnered with regenerative agricultural group Kiss the Ground to support environmental efforts. This collaboration kicks off during Earth Month as part of Anthropologie’s ongoing commitment to nonprofit organizations and environmental causes.

As part of the alliance, Anthropologie has pledged to donate $100,000 annually to Kiss the Ground. Throughout April, shoppers will also have the chance to contribute to the cause through in-store donations. By becoming a Kiss the Ground 10K Acreage Partner, Anthropologie aims to support the conversion of 10,000 acres of land to regenerative agriculture.

In addition to financial support, Anthropologie will collaborate with Terrain, a landscape brand, to organize in-store workshops, events, and volunteer opportunities. These initiatives aim to engage both staff and consumers in environmental education and action.

Elizabeth Preis, Anthropologie Group’s global chief marketing officer, expressed admiration for Kiss the Ground’s work, emphasizing the importance of inspiring people to participate in the regenerative movement.

Recent Posts

Stora Enso develops packaging foam using wood-based fibers

Stora Enso, Krekelberg Flock Products and Flocktechniek have developed Papira, a plastic-free packaging foam made from cellulose-based flock fibers.

10 hours ago

Texfil, Decathlon India to promote recycled polyester in sportswear

Texfil Private Ltd, a subsidiary of Filatex India Ltd, has signed a Memorandum of Understanding with Indeca Sporting Goods Pvt.…

10 hours ago

New partnership shows successful mixed-fiber garments recycling

A partnership between Radici InNova, The Lycra Company, and lingerie brand Triumph addresses the challenge faced when recycling clothing made…

10 hours ago

BCI, Planboo launch Biochar Pilot to improve soil health in India

BCI and climate-tech startup Planboo have announced a new project that will test the production and use of biochar on…

3 days ago

Itema, Ivy Decarb to promote low-carbon textile production

Itema has announced a new partnership with Ivy Decarb, a digital platform that helps textile companies measure and reduce their…

3 days ago

GFA introduces circular fashion partnership in Türkiye

GFA has introduced the Circular Fashion Partnership, a new program that will create a national system to collect and recycle…

3 days ago