AMA Herbal Group introduces Bio Indigo PReR

Lucknow-based AMA Herbal Group has unveiled Bio Indigo PReR – Next Gen Indigo, claiming it as the world’s first biochemically modified pre-reduced natural indigo in liquid form, geotagged, cost-effective, and proudly made in India.

According to the company, Bio Indigo PReR represents a remarkable fusion of innovation, sustainability, and affordability, promising to transform the indigo dyeing landscape.

Traditional indigo dyeing is known for its significant environmental impact due to chemical synthesis and high water usage. However, Bio Indigo PReR reimagines this scenario with its unique features: no hydrogenation or electrolysis, reducing energy consumption, eliminating the need for airtight packing, simplifying logistics, reducing hydrosulphite usage, minimizing landfill waste, and seamlessly integrating with existing systems without requiring extra machinery.

In addition to its eco-friendly attributes, Bio Indigo PreR holds prestigious certifications such as GOTS VII and ZDHC 3, underscoring its dedication to sustainability and adherence to industry-leading standards.

Yawer Ali Shah, Co-founder & CEO of AMA Herbal, expressed, “In today’s era of heightened sustainability awareness, Bio Indigo PReR signifies a groundbreaking innovation that aligns with the global movement towards environmentally conscious practices in the textile sector. By offering a sustainable alternative to conventional indigo dyeing methods, we are driving progress towards a greener future while honoring the heritage of natural indigo.”