Peruvian textile makers and Alternative has entered into partnership to create fair-trade clothing. The "Made in Peru" project is the result of this partnership. Alternative, taps into Peruâ€™s ancient textile tradition for its 2014 spring collection. The eco-fashion brand has created six new sustainable fabrics derived from a single type of organic cotton. Cotton originated from Peru 2500 BC and in Pre-Incan times, said Erik Joule, President and Chief Merchandising Officer of Alternative.
The combination of a superior cotton strain and a high level of craftsmanship embedded in the Peruvian people were a factor in their decision to support Peru.
Although the designers are working with traditional fibers, the style of the collection is fresh. Joule said that the designs are inspired by ultra-modern cities like Tokyo and L.A. They are inspired by the fact that beauty emerges amongst chaos in both Tokyo and Los Angeles, Alternative is rooted in simple and beautiful aesthetics which can offer a respite from the chaotic world.
The collection includes basics for men and women, such as tee shirts, hoodies, shorts and button downs. A few more unique pieces stand out, like the Tokyo-inspired Edo Cape and Sachi Top.
The garments use all-natural dyes. There are plants like the Pepper tree and Coffee leaves that give very beautiful muted tones whereas a parasite like the Cochinella is vibrant in its reds and purples, said Joule. Fibers are also a big consideration with plant-based dyes, the fiber must be natural, cellulose based like linen, silk and cotton as well as animal fibers like wool.
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