Adidas x RHEON LABS
Adidas has launched the TECHFIT CONTROL BRA, designed with RHEON LABS® technology, aiming to revolutionize breast support for women during physical activities. The sports bra incorporates RHEON™ reactive super polymer, which adjusts to provide optimal breast support during intense movements, enhancing running performance.
To investigate the impact of inadequate breast support during sports, Adidas and RHEON LABS® collaborated with Professor Joanna Wakefield-Scurr and her team at the University of Portsmouth. Their research revealed that insufficient breast support can lead to decreased running performance, as the body compensates for breast movement.
Olga Kravchenko, Head of Design at RHEON LABS®, emphasized the importance of addressing women’s needs in sports apparel design, particularly in providing adequate support.
The collaboration between RHEON LABS® and adidas aims to offer high-tech support to minimize the energy expended due to breast movement during vigorous exercise, enabling women to move, jump, and run with confidence and optimize their performance.
TJX Companies has decided to remove natural fur from its collections, including angora, which comes from rabbits, and mohair, which…
The government of Bangladesh has introduced a detailed and multi-level plan to increase jute production and improve its quality.
Eastman introduced Naia™ Lyte, a new cellulose acetate filament yarn, at the Intertextile Shanghai Apparel Fabrics Spring/Summer 2026 exhibition.
Ecco, Spinnova have introduced the Ecco BIOM 720 shoe. This product is unique as it uses leather by-products that are…
Xefco has deployed its Ausora system, marking the first time a waterless plasma textile dyeing machine has been deployed at…
trinamiX is helping manufacturers, recyclers, sorters, and brands improve material identification through its mobile near-infrared spectroscopy technology.