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A Bridge for Brands to infiltrate into Kerala's Intimate Apparel Market

YarnsandFibers News Bureau 2018-02-21 17:08:00 – Mumbai

Asia’s exclusive fashion trade show dedicated to lingerie and intimate wear, will be held on March 8th to 10th 2018 at Adlux International Conventional Centre, Kochi. INTIMASIA (KOCHI) debuts in one of the fastest growing sector of the Apparel Industry in India, the most promising consumer segment, an arena that has recently not only increased in the volume of sales but also in the value. The Show will offer one of its kind platform for Brands and Retailers to assemble under one roof and explore growth opportunities in Kerala. Supported by Intimate Apparel Association of Indi (IAAI), the apex body of the Intimate Apparel Trade in India, the show promised to be the largest trade event of the country so far. On Display would be wide range of Intimate Wear Products such as lingerie (basic & fashion), men’s’ innerwear, kids innerwear, sleepwear, loungewear, shapewear, maternity wear, swimwear, active wear and socks.

Kerala is one of the fastest growing market for Intimate Wear Brands and Products, was the oblivious reason for the organisers to bring the show to Kochi. With a per capita income of Rs.1,96,842 and 94% literacy, Kerala is also one the most brand aware states of India. Over 2,500 Traditional & Modern MBOs sell Intimate Wear products in whole of Kerala. Average daily sales for intimate wear products per counter is approximately Rs.53,143/- making Kerala’s Intimate Wear Industry to be over 5000+ Crores

INTIMASIA 2018 (Kochi) is a platform designed to shed a powerful spotlight on all facets of the intimate apparel Industry. It will bring together emerging and established Indian and International intimate wear brands, retail giants, trade partners, potential business investors considering to venture into intimate wear industry. The Show will also see fashion students, lingerie designers, fashion stylists, lingerie models, bloggers and others from the fashion fraternity assembling at the grand event.

Quote by Mr. Yusuf Dohawala, Organisors & CEO for Intimate Apparel Association of India (IAAI)

“INTIMASIA is set to bring a revolution in the intimate wear sector of India which has been a hidden industry. For those who don’t know much, Intimate Apparel Industry is the fastest growing segment of the Textile and Apparel industry having a constant growth of over 15% for last 10 years and providing direct employment to over 60 lakhs. INTIMASIA will further accelerate the growth by helping the industry to get organised.”

About Peppermint about Communication Pvt. Ltd.

The Event is conceptualized and managed by ‘Peppermint Communications Pvt. Ltd.’ who has 14 years of experience in the thriving intimate apparel industry. The organization crowns a leading publication ‘Inner Secrets’ Magazine which is responsible for enlightening the intimate apparel industry with latest market news, innovations, opportunities and trends for past 12 yrs.

About IAAI

Intimate Apparel Association of India (IAAI), founded on 30th May 2010, is the apex body striving to bring success and development to the intimate apparel industry of India. IAAI’s vision is to: “To promote, advance, expand and develop Indian intimate apparel industry such that it may soon be a force to reckon with not only in Indian markets, but also globally.”Since its inception, the association has grown rapidly, gaining momentum over the years and as a result, propelling the industry to greater heights. In a span of four years, IAAI has developed a membership base of 1000+ brands & manufacturers and 10000+ retailer and distribution partners.

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