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2021-08-05 07:17:20

Levis and New Balance collaborate on an upcycled denim collection

The pandemic has fostered two trends: upcycled denim and patchwork, both of these styles are displayed in Levi's and New Balance's latest collaboration. The two American companies collaborated on

2017-03-15 14:30:00

Google in partnership with Levis launches smart jacket with woven sensors

Google in partnership with Levis would bring "smart clothing" to the market using a technology codenamed Project Jacquard. Project Jacquard is a division within Google's Advanced Technology and

2026-04-23 13:57:15

Levi Strauss launches regenerative farming project

Levi Strauss & Co. (LS&Co.) is supporting a new regenerative farming project in a key cotton-growing region of Pakistan as part of its 2030 water strategy. The company aims to restore local

2025-08-13 16:35:16

Levi’s expands use of sustainable BioBlack

Levi’s is broadening its adoption of BioBlack, a 100% bio-based, non-toxic black pigment from Nature Coatings, as part of its push toward more sustainable dyeing practices. The San Francisco

2025-05-05 17:12:43

Levi’s launches premium ‘Blue Tab’ collection

After its debut in Japan earlier this year, Levi’s Blue Tab collection, a fusion of Levi’s Vintage Clothing and Made in Japan lines, is now available in U.S. stores and on Levi.com, bringing

2024-12-18 15:56:22

Satisfy, Levi’s upcycle 501s into high-performance climbing jeans

French performance brand Satisfy has partnered with Levi’s to unveil the 501 Re-Possessed Climb Jean, a limited-edition capsule collection that reimagines vintage Levi’s 501 jeans for extreme

2024-05-22 16:17:01

Levi’s celebrates 501 Day with giant jeans display across the U.S.

Levi’s marked 501 Day—the anniversary of its iconic blue jean’s patent—by unveiling five pairs of oversized 501 jeans across the U.S. These jeans, each standing at 12 feet tall and

2023-10-03 17:59:54

Levi’s, Emma Chamberlain unveil nature-inspired fashion collaboration

Levi’s is teaming up with popular influencer Emma Chamberlain for a new collection inspired by her childhood memories in Northern California and her thrift store discoveries. The Levi’s x Emma

2023-09-20 16:56:17

Crocs and Levi’s collaborate for special capsule collection

Casual footwear brand Crocs has partnered with denim brand Levi’s to create a special collection in honor of the 150th anniversary of Levi’s 501 jeans. This collection includes three styles,

2023-02-03 17:02:38

Levi Strauss to source organic cotton directly from farmers

Denim giant Levi Strauss & Co to partners with Artistic Milliners to buy organic cotton directly from Pakistani farmers. Despite making up "a modest portion" of the denim industry giant's

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