Zimbabwe Fashion International to premiere in London this year

YarnsandFibers News Bureau 2015-01-13 10:00:00 – London

Zimbabwe Fashion Week (ZFW) 2014 was a stupendous success and is spreading its wings in the fashion world beyond their borders. And so they feel that now’s the right time to launch their global brand – Zimbabwe Fashion International, which will premiere in London later this year.

According to the organization’s founder and director, Priscilla Chigariro-Gessen, as Zimbabwe’s premier fashion event, Zimbabwe Fashion Week’s main purpose is to create a platform for the country’s designers to showcase their creations. And by celebrating the nation’s sartorial creativity in this way will also help to revive the country’s once thriving textile and fashion industry.

The Zimbabwe-born former model-turned-entrepreneur says rising demand for similar networking events from the Zimbabwean diaspora community across the world had led to the expansion drive.

A Zimbabwe Fashion International team has now been set up in London and designers and sponsors interested in showcasing their work at the London premiere can register their interest by emailing [email protected]. The event will be held at the height of the UK summer season, a few weeks ahead of the main event in Harare.

Following its launch in October 2009 in South Africa’s commercial capital, Johannesburg, ZFW has been running successfully in Harare for the past five years and has in that time won the support and acclaim of esteemed figures in the fashion industry.

The popular event is held at the end of August/early September each year and attracts an assortment of fashion enthusiasts, designers, models, buyers, corporate investors, entertainers, exhibitors and fashion-forward creative’s from all over the world.

Last year’s edition drew about 40 designers, including seven international brands. Game of Thrones star Yuri Kolokolnikov added a touch of international celebrity by gracing the fashion event for the entire week. ZFW has also launched a video series of highlights of last year’s event in response to demand from fans that missed out on the show.

Chigariro-Gessen is buoyant about Zimbabwe Fashion Week’s international expansion and sees the brand continue to grow on the strength of “the unwavering support of Zimbabwean corporate investors, media, personalities and the Zimbabwean people.”

Over six thousand patrons have attended ZFW events in the past five years and with the London premiere scheduled for this year, the event’s popularity is set to soar as it benefits from wider exposure. The UK boasts the largest concentration of Zimbabweans in the western diaspora and continues to support a thriving set of popular cultural events.

With the launch of Zimbabwe Fashion International in London this year, it will provide a much-needed platform for the many exciting upcoming fashion creative’s working in the UK to showcase their creations.

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