ZARA partners with Renewcell to launch collection made from Circulose®

Zara, the global fashion brand and part of Inditex Group, is collaborating with Renewcell to create a capsule collection using Circulose®, a branded material produced entirely of recycled textiles.

A biodegradable raw material called Circulose®, created by Renewcell, is used to make textile fibers for clothing like viscose and lyocell. Circulose® fibers assist brands in limiting the use of virgin textile fibers, minimizing the climatic and environmental effects associated with the manufacturing and disposal of raw materials.

Patrik Lundström, CEO of Renewcell, said that Zara is one of the most well-known fashion companies in the world, demonstrating its ability to affect significant change within the sector. Without partners like Zara supporting this transformation, their mission to redefine fashion at scale would not come to reality through collaborations with such major brands, and their rapid development would not be conceivable. They’re excited to announce this collection created with Circulose® as the most recent development in our ongoing partnership.

The 100% textile-to-textile recycled material Circulose® by Renewcell, which will soon begin operating at a commercial scale in their new facility in Sundsvall, Sweden, continues to divert waste from landfills by generating value through circular supply chains with brands all over the world, including now Zara.

For Zara, this collaboration is a part of Inditex’s open innovation platform, the Sustainability Innovation Hub. The objective is to collaborate with tech hubs, academic institutions, and start-ups to grow projects by creating innovative materials, technologies, and manufacturing methods that lessen the impact of fashion on the environment and move the industry closer to more sustainable production.