Zalora is positioning itself as the first online fashion retailer in Southeast Asia to create a sustainable fashion ecosystem, achieving positive change in environmental impact, and inspiring customers to shop in a more conscious way.

The firm’s new strategy aims to make commitments to customers, brands, vendors and employees during 2022–2025 period.

“As a leading fashion e-commerce player that serves millions of customers in the region, we recognise the impact we can have in creating a better future through a sustainable fashion ecosystem in Southeast Asia,” said Zalora CEO Gunjan Soni.

Another feature of Zalora’s planned sustainable fashion ecosystem is a focus on enhancing supply chain ethical standards and transparency, including the launch of a private label capsule made from sustainable materials. Forty per cent of its products will use sustainable materials by 2025.

It is also asking Zalora employees to contribute 20,000 community volunteering hours per year by the end of 2025.

In December last year, the firm partnered with luxury marketplace reseller Style Tribute in Malaysia and Singapore, allowing consumers to purchase pre-loved fashion luxury items on Zalora’s website and mobile app.

Source: Inside Retail