The Wrangler® brand, a global icon in jeanswear and casual apparel, today announced the expansion of its outdoor apparel line with the launch of All Terrain Gear™ (ATG) by Wrangler™, a collection of cutting-edge outdoor apparel. Comprised of every-day styles to keep consumers dry and comfortable in all conditions, the collection includes pants and shirts with quick-drying, water repellent fabric, mesh venting, convertible wearing systems, UPF 30 protection, and recycled materials.
“At Wrangler, we have a unique and intimate understanding of the importance of durability and versatility, having outfitted cowboys and outdoor adventurers for decades,” said Tom Waldron, VP and Global Brand President, Wrangler. “ATG by Wrangler couples the durability and quality consumers know and trust from Wrangler with the functional benefits required to produce a rugged and versatile outdoor apparel collection. Unlike most other outdoor companies, we’re proud to provide everyday consumers with outdoor apparel that includes premium functionality and dynamic comfort, without a premium price tag.”
ATG by Wrangler combines high-performance features and versatile design to deliver apparel that blends rugged durability with comfort. Each piece in the collection was designed using 3D virtual design, ensuring an exceptional fit and improved mobility for all body types. Many of the collection’s pants and bottoms offerings feature waist and inseam options, resulting in improved comfort and fit over traditional outdoor brand apparel.
Courtesy: Business Wire
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