Wrangler x Genesco
Wrangler has signed a long-term licensing deal with Genesco to design, produce, and sell footwear for men, women, and children under the Wrangler name. The first footwear collection from this partnership is set to launch in Fall 2026. It will feature designs that combine Wrangler’s classic style with more trend-forward options.
“We’re excited to work with Genesco, a well-known company with a strong history of bringing brand-aligned footwear to market,” said Steve Armus, vice president of licensing and collaborations at Wrangler. “This agreement gives us the chance to reach more people with Wrangler footwear and share the brand’s heritage and quality through a fresh product line.”
Rick Higgins, president of Genesco Brands Group, said the partnership with Wrangler is a strong opportunity to grow Genesco’s brand portfolio. Genesco, which owns Journeys, also manages licensed footwear for Dockers, Starter, and Pony.
“We’re eager to use our expertise to create a line of shoes that celebrates Wrangler’s history of adventure and craftsmanship,” said Higgins. “From workwear to casual shoes to Western-inspired styles, we see real potential to mix rugged authenticity with modern design, storytelling, innovation, and comfort.”
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