Livinguard unveils solution to reduce microfiber pollution

Livinguard’s new innovation, Better Fresh, addresses both function and sustainability in one solution. It provides strong odor control for consumers while reducing fiber breakage by up to 80%. This helps garments last longer, offering a safer, more eco-friendly, and cost-effective option for clothing brands. These claims have been confirmed through internal research and independent lab testing.

The product is the result of years of research and international teamwork. Livinguard invested heavily in developing a unique chemical blend that has been tested for effectiveness, safety, and environmental impact. The technology meets top industry standards, including bluesign approval. It has also been designed to fit smoothly into current textile production systems without the need for major changes.

Livinguard chose to combine this new fiber-protection technology with a familiar and valued benefit, odor control. This way, the innovation meets an existing demand while also tackling an important environmental issue.

This new technology supports efforts to reduce microfiber shedding by helping create fabrics that release fewer fibers while working with existing production tools and supply chains. Its built-in odor control encourages longer wear and eco-friendlier laundry habits, such as washing at lower temperatures. It also increases the lifespan of garments without affecting their ability to be recycled or reused, making it a practical step toward reducing plastic waste.