Wrangler launches second denim upcycled collection

Wrangler, a global denim icon, has announced the second installment of its Wrangler Reborn collection, a celebration of denim upcycling. This latest collection is created in collaboration with BVH Services’ brand Beyond Retro, one of Europe’s largest vintage retailers known for producing fashionable, eco-friendly clothing.

The new Wrangler Reborn Collection emphasizes circularity and sustainability by reviving discarded denim into classic styles such as the Greensboro Straight Leg Jean, Reworked Short, Icon Jacket, and Heritage Shirt. These pieces are designed to be long-lasting wardrobe staples that divert textile waste from landfills. Wrangler’s initiative aligns with the brand’s historical commitment to producing durable, high-quality products since 1947.

Vivian Rivetti, Wrangler’s Head of Global Design, expressed excitement about the collaboration: “At Wrangler, we pride ourselves on products that last and, with a pioneering spirit, we have helped define style and lifestyle trends for more than a century. The Wrangler Reborn™ Collection spotlights the resilience of high-quality denim and Wrangler’s commitment to crafting quality pieces that can be passed down from generation to generation. We are very excited to be launching this new collection of Reborn with BVH Services’ brand Beyond Retro, one of Europe’s largest vintage retailers who will bring new life to this sustainability initiative.”