Wrangler launch women’s jeans with Dyneema fiber

Wrangler is upgrading the durability of its women’s riding jeans by incorporating Dyneema. The brand expanded its women’s performance denim line with two high-rise riding styles made using the ultra-strong fibre, which is more commonly associated with ballistic and industrial uses than equestrian wear.

These jeans mark Wrangler’s first use of Dyneema. Each style is made from 12 oz denim comprising 90 percent cotton, 5 percent Dyneema, 4 percent T-400 and 1 percent elastane.

Dyneema, owned by Avient Corporation, is promoted as being “15 times stronger than steel on a weight-for-weight basis.” The polyethylene fibre is engineered to improve tear resistance and product lifespan while preserving softness and flexibility.

According to Wrangler, the Riding Jean was developed for durability, tested by professional horsewomen, and constructed with Dyneema fibres to provide lightweight strength that performs reliably in demanding conditions.

Chiharu Pidgeon, global business manager for fabrics and composites at Dyneema within Avient, said the collaboration demonstrates how high-performance materials can transform traditional apparel categories. The fibre’s exceptional strength-to-weight ratio enables Wrangler to produce riding denim that moves naturally with the wearer while delivering robust durability.