San Francisco World Fashion Week to be held on February 20, exemplifies to be the leading industry development platform presenting new and emerging technology, innovation, brands and sponsors, defining the future of fashion, retail and design TODAY.
Keeping its vision in mind, the platform has tried to put all the worldâ€™s fashion elites together on one global stage.
India ,too, is a part of this event with the fashion designer Verma Dâ€™Mello been invited to showcase her work titled â€œA paean to timeless Indiaâ€ . Her collection â€œUnity and diversityâ€, sourcing diverse fabrics from 29 States and seven Union Territories across India , boasts vibrant styles that are rooted in India. Each of Ms. Dâ€™Melloâ€™s creations tells a story of rich culture and tradition interlaid with western designs.
Ms. Dâ€™Mello,who hails from south Goa, said that she had to go through a lot of brainstorming for the collection. The fabric, designs and creativity had to be put on the table before the outfits were ready.
For her show in San Francisco, Ms. Dâ€™Mello travelled across the country to source fabrics and record the stories behind the weaves.Her line is made from cotton, silk, jute and knits. Goan band Rhythm & Blues has scored the background music for models to sashay down the ramp.
It isnâ€™t her first time, though, of exhibiting her fashion flair at a global stage as she has represented India at Paris in 2015, with her collection of Ahimsa silk.
She has proudly exhibited her Goan influence and has strived to promote Goan art and culture throughout her career in fashion.
Her collections stand up for causes such as awareness on the rights of the girl child and providing better resources for visually-challenged children.
She has dedicated her Fashion Week creations to the traditional weavers of India.
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