The London footwear brand Vivobarefoot has launched a global buyback campaign that aims to reward consumers for returning unwanted shoes. The company looks forward to commencing this campaign with its ReVivo resale service.

Vivobares customers are now entitled to a 20% product discount on future purchases if they participate in the campaign. The company is ambitious to deviate billions of shoes from being dumped into the landfills to a recycling program.

The announcement of the campaign took place this summer and the company now looks forward to getting the ball rolling with their Revivo services. The company is excited to keep the shoes in circulation by catering to repairs and reselling the shoes.

According to the company’s calculation 25 billion shoes are produced every year of which 90% are later redesigned towards landfills. The company’s CEO, Galahad Clark stated that the launch of ReVivo was a super exciting step in the journey and one of many initiatives they are taking to ensure that non of their shoes ever end up in the landfill.

With the Vivo campaign in place, the global buy-back campaign is hoping to initiate customers into re-engaging with the brand after purchase by luring them into a 20% discount. The customers can either opt for the 20% discount on the next purchase or chose to donate a sum of money to the brand’s Live Barefoot Foundation that is focused on regenerative solutions that combat environmental and social issues.

This campaign has come in collaboration with the boot repair company. The returned shoes will be revamped, thoroughly cleaned and sanitized before making them available on a dedicated Vivobarefoot site.