VIP Clothing
Indian innerwear brand VIP Clothing has entered a new market segment with the launch of branded handkerchiefs while also expanding its presence in the semi-premium socks category within the footwear market. This move aligns with the company’s goal to transform unbranded daily essentials into recognized and trusted branded products.
Sunil Pathare, Managing Director of VIP Clothing Ltd., shared that the company aims to replicate its innerwear segment’s success in the handkerchief market. He highlighted that the focus will be on delivering “high-quality, stylish, and reliable handkerchiefs” to consumers.
By diversifying into handkerchiefs, VIP Clothing is taking a significant step beyond its traditional innerwear business. Alongside the growth of its footwear and accessories division, this move is expected to strengthen its position in the Indian consumer goods sector.
Triarchy has launched its first collection using WTRLSS digital dyeing technology, which can reduce water consumption in dyeing and finishing…
DNM Denim is introducing advanced finishing techniques and alternative fibre blends in its SS 28 collection, with a focus on…
Bcomp has partnered with vehicle manufacturer Polestar to incorporate its lightweight, bio-based materials into the Polestar 5 four-door electric grand…
Outerknown has expanded its Woolaroo collection for Fall 2026, introducing fleece garments made with MWool recycled wool from textile manufacturer…
Pontetorto has received the Performance Days Eco Award for its Fleece 6140/Biobased, a polyester microfleece incorporating wood-derived feedstock.
Researchers have investigated the chemical reactions involved in breaking down per- and polyfluoroalkyl substances using ultraviolet light and sulfite.