VIP Clothing
Indian innerwear brand VIP Clothing has entered a new market segment with the launch of branded handkerchiefs while also expanding its presence in the semi-premium socks category within the footwear market. This move aligns with the company’s goal to transform unbranded daily essentials into recognized and trusted branded products.
Sunil Pathare, Managing Director of VIP Clothing Ltd., shared that the company aims to replicate its innerwear segment’s success in the handkerchief market. He highlighted that the focus will be on delivering “high-quality, stylish, and reliable handkerchiefs” to consumers.
By diversifying into handkerchiefs, VIP Clothing is taking a significant step beyond its traditional innerwear business. Alongside the growth of its footwear and accessories division, this move is expected to strengthen its position in the Indian consumer goods sector.
AbTF strengthened its work on sustainably verified natural fibers in 2025, continuing to expand its programs despite challenges across global…
A new UK-funded clean energy project is set to begin in Pakistan, with the aim of converting cotton and other…
Researchers are investigating whether microorganisms can help improve desert sand conditions and make them more suitable for agriculture while using…
Woolchemy and Lenzing are collaborating on a new ADL for hygiene products that combines New Zealand wool with wood-based VEOCEL…
Researchers in Finland have developed a leather-like material made from mushroom mycelium, the network of fine fibres that grows beneath…
The UAE has partnered with the Ellen MacArthur Foundation to support the development of policies aimed at making the country’s…