A Swiss textile manufacturer, Ventile has taken steps to expand its operations into new ventures. Despite the situation created by the ongoing pandemic, the fabric specialist company has marked many countries as a part of their plan for growth.
After having successfully launched its recycled fabrics in 2019, the brand has only leaped from milestone to milestone with over a quarter of the company's sales coming from sustainable fabrics. The brand looks forward to implementing this success in Australia, Singapore and New Zealand which is estimated to be worth $9.26 billion. They are expected to release their full range of fabrics to the industry which includes their award-winning Ventile Original, Recycled Hemp fabric.
Amidst the pandemic, the company continues its investments in other countries like Australia, which is known for its outdoor brands such as Billabong, Quicksilver, Seafolly and Rip Curl. The brand, previously famous for Britain’s military origins in World War II, has gained a huge audience in the outdoor manufacturing sector across Europe. The fabric is spun from long-staple 100% cotton yarns that are tightly woven to ensure it is waterproof, breathable and ensures warmth in cold climatic conditions like Australia and Singapore.
The brand is on track to release its Ventile Eco fabric which is made out of 100% recycled cotton in the Australian sustainable clothing market. The brand claims that Australia has become very vocal on its sustainability message which has given birth to companies like Pip Edwards’ athleisure venture, P.E Nation, and the launch Fashion Revolution Australian which focuses on ethically produced fashion to the public. In addition to this Fashion, New Zealand has recently launched its Love Local campaign, aiming to raise $30,000 to support the future expansion of the garment industry in the country. This marks good opportunities for fabric manufacturers.
Daniel Odermatt, Ventile’s Production Manager stated that in difficult times it was important to plan for the future. She further added that the expansion to Australia, New Zealand and Singapore was something they had been working on for many years. She believes that it was the right time to step into their market with a strong sustainable fashion movement in Australia, and the Mindful Fashion campaign.
The company claims that the brand aims to provide designers with quality fabrics by connecting social and environmental awareness with innovative fabric options. They are excited to take the knowledge gained over the years into new territories.
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