The launch is part of JoAnn’s initiative to enhance its branding, merchandising and service offerings. Last June, the company opened a concept store in Columbus, Ohio, that features cutting-edge technology, dedicated community and learning spaces, and custom services and support.
The addition of MyFabric aligns to the Concept Store’s expanded Sewing Studio, as well as its custom Sew & Go service.
Steve Miller, SVP of marketing at JoAnn, said MyFabric “opens the door to a new era of creativity.†In early 2019, MyFabric will expand to allow customers to upload their own pattern designs as well.
JoAnn is using digital printing technologies to allow consumers to personalize their fabrics.
The 865-unit fabric and crafts chain’s new MyFabric program allows customers to now not only select from thousands of designer patterns, but also customize the exact color, scale and repeat of the pattern, and choose from dozens of fabric substrates.
The program is powered by WeaveUp digital printing technology. WeaveUp, founded in 2015, is headquartered in Durham, NC, and services both professional designers and consumers. Joann is the first major retailer to tap into its technology.
Lenzing AG has launched a new portfolio called Lenzing Solutions for Protective Wear at Techtextil to offer a range of…
The U.S. Cotton Trust Protocol has announced that Walmart has joined its program, a step is seen as an important…
Santini Cycling and Polartec have jointly developed the Aero Race jersey, a high-performance garment is partly made using recycled polyester…
Ireland has introduced its first National Policy Statement and Roadmap on Circular Textiles for the period 2026 to 2028 to…
French lingerie brand Etam has introduced a limited-edition swimwear collection in collaboration with London-based designer Nensi Dojaka.
Fashion for Good has introduced Project FAE to build the sorting and pre-processing systems to convert non-re-wearable textiles into textile-to-textile…