Unifi launches the company's new true innovation starts in the Fiberbranding

YarnsandFibers News Bureau 2018-08-01 12:17:00 – Greensboro

Unifi is also paving the way in sustainable performance with Repreve, a leader in branded recycled fibre. Through its proprietary U Trust verification programme, Repreve is one of the most trusted and certified earth-friendly fibres in the world. High-quality, recycled yarns are made from 100% recycled materials, including post-consumer plastic bottles, pre-consumer waste or a hybrid blend of both.

Unifi has repositioned its performance technologies to be benefit focused, making it easier for customers to select the properties that are most important to their consumers, as part of the new branding. Unifi’s proprietary Tru-technologies are designed to offer a wide range of performance properties such as wicking, thermal comfort, full coverage, bounce, stretch, sun protection and water resistance.

Jay Hertwig, Group Vice President of Global Brand Sales said that, “Consumers want reliable performance that lasts the life of the garment, and that’s why we strive to deliver options with our high-quality fibre and technology platforms.” Also, “By offering a wide range of products focused on benefits, we can help our customers create innovative fabrics that solve everyday problems and meet and exceed their consumers’ expectations.”

Richard Gerstein, Executive Vice President of global branded premium value-added products and Chief Marketing and Innovation Officer for Unifi said that, “We are excited to show outdoor brands and retailers ways in which they can combine a wide range of Unifi Tru-technologies with our leading Profiber virgin and Repreve recycled yarns that offer multiple performance benefits.” Also, “Meaningful innovation happens when you can integrate garment design and functionality with unique combinations of technologies that are embedded in the fibre. Our goal is to help inspire those who design and develop new products to innovate at the fibre level to achieve differentiated performance, comfort and style.”

A textile solutions provider and a leading innovator in manufacturing synthetic and recycled performance fibres, Unifi has announced the launch of the company’s new True Innovation Starts in the Fiberbranding, which highlights Unifi’s commitment to the development of innovative and sustainable performance fibres backed by a flexible, global supply chain.

Unifi is also introducing its new Profiber brand that provides options to integrate multiple performance Tru-technologies into polyester and nylon yarns that deliver increased fabric comfort, performance and functionality.

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