UK design studios to join Intertextile Pavilion Shenzhen for the first time

The 2016 edition of Intertextile Pavilion Shenzhen is entering its final preparation stages with the show set to attract key industry players to do business in the heart of China’s textile manufacturing region and welcome new design studios from the UK who will be making their debut.

Intertextile Pavilion Shenzhen is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; the China Textile Information Centre; and the Shenzhen Garment Industry Association.

Approximately 700 exhibitors from China, Hong Kong, India, Japan, Korea, Taiwan and the UK will cover a wide range of sourcing options across 30,000 sqm exhibition space in halls 6, 7 and 9 of the Shenzhen Convention & Exhibition Center.

Ms Wendy Wen, Senior General Manager of the fair organizer Messe Frankfurt (HK) Ltd, said that as the South China apparel market is increasing in importance within the country, more overseas suppliers are eager to expand their business in this region, and they are pleased to see that many of them are utilizing Intertextile Pavilion Shenzhen to do so.

Amongst the many overseas exhibitors are two debut UK design studios, Fairbairn & Wolf Studio and Liberty Art’s print design. Both these studios are enthusiastic about joining the fair for the first time.

Fairbairn & Wolf Studio will showcase its newest Van Gogh inspired oil painted floral, Chinese calligraphic inspired, conversational landscape and constellation print collections, as well as special collections of creative screen prints and fabric developments which are tailored to the Chinese market.

While, Liberty Art’s print designs are often created in collaboration with famous artists, writers, craftsman, architects and illustrators. A series of collections including Contemporary Classic, Asia and 2017 Spring Summer will be presented in the fair.

Ms Rachel Huang, Regional Sales Manager of Liberty Art, explained that Shenzhen is the world’s garment making powerhouse as it contains a number of garment manufacturers and accounts for 15% of China’s total textile exports. Plus, Shenzhen, being adjacent to Hong Kong, is also a hub for trade, export and clothing design. Therefore, Intertextile Pavilion Shenzhen can be a good platform for them to explore more opportunities.”

Fairbairn & Wolf Studio also see the potential in the South China market, with its designer Ms Jane Zhang said that Southern China has many textile manufacturers, and Shenzhen is the home of many leading designer brands. Therefore, joining the fair is an exciting opportunity for them to experiment in this market.

Korean exhibitors will be present with their key exports of knits and polyesters, which are the main export items for Korean producers. Exhibitors in this pavilion will showcase a range of jacquard, nylon, functional woven fabrics, cotton / rayon / nylon / poly mixed woven fabrics, embossed as well as spandex that target the mid-range and high-end of the market.

Pavilion organizer Korea Fashion Textile Association (KFTA) said that they merge European fashion trends and functionality with their products to make sure they are well suited to the culture and weather of Southern China. Mr Yoo Il Sung, Director of KFTA further added that the Chinese market has shown tremendous growth recently, and participating in Intertextile Pavilion Shenzhen is a good way to access this market, as well as meet international buyers.

Intertextile Pavilion Shenzhen 2016 will cover a wide range of high-quality fabrics for ladieswear, casual wear, lingerie & swimwear and suiting, the latest silk & silk-like, jacquard, print, wool & wool-like, cotton, functional, man-made, spun, denim and knitted fabrics, as well as accessories, lace & embroidery, leathers & furs, yarns & fibres and design & testing products and services.

Moreover, two apparel events, the 16th China International Fashion Brand Fair – Shenzhen (halls 1 & 2) and a fashion show (hall 5), will be held concurrently.

Intertxtile Pavilion Shenzhen 2016 is scheduled from 7 – 9 July, the 2016 at Shenzhen Convention & Exhibition Center, Shenzhen.