US-based fashion technology company Tukatech has introduced a new virtual fitting room solution aimed at improving the online shopping experience for fashion retailers and their customers.

This innovative technology allows shoppers to try on clothing virtually using personalised 3D avatars. The patented pattern-based fitting application uses real garment patterns combined with 3D modelling to accurately simulate the fit of clothing, going beyond traditional size charts and visual filters.

The tool can be integrated directly into existing online stores, enabling retailers to provide a seamless virtual try-on feature. Shoppers can browse an online catalogue, select items, and see how they would look on their custom 3D avatars. The system displays a realistic view of the garment’s fit, drape, and overall appearance.

By helping customers visualise how clothes will fit, the virtual fitting room aims to reduce return rates caused by sizing and fit issues. The solution is scalable for brands across various product categories and works with popular e-commerce platforms like Shopify, Magento, and WordPress.

Tukatech president and inventor Iva Sareen said: “This patented innovation bridges the gap between physical and digital retail experiences. By focusing on actual patterns instead of 2D visuals, we provide an accurate fit simulation that builds consumer trust and loyalty in today’s digital-first shopping environment.”