Trade fairs and expo help popularize Vietnamese made products among local

Launched five-years ago "Vietnamese priorities Vietnamese goods" campaign, under which trade fairs and exhibitions have been organized across the country to popularize Vietnamese goods in remote areas by the provincial and municipal departments of industry helped Vietnamese made products captured hearts of their local consumers, said Trade’s Domestic Market Department deputy head Le Viet Nga said at a business conference on Thursday.

More than 53,000 businesses had showcased their products at some 48,000 booths at trade events which attracted over three million visitors from Vietnam and neighbouring countries such as Laos and Cambodia.

Vietnam National Textile and Garment Group deputy general director Hoang Ve Dung said that the group’s retail markets have a huge presence in the country, numbering 4,125 in 2013 and are expected to reach 4,286 by year end.

Chairman of Vietnam’s largest supermarket chain Saigon Co.op Nguyen Ngoc Hoa said that Vietnamese made products account for between 90 and 95 percent of the domestic market.

The Ministry of Industry and Trade has approved 618 national trade promotion projects, including 356 targeting markets in mountainous, coastal and border areas, after looking at the success achieved through the Vietnamese priorities Vietnamese goods campaign.

The campaign to persuade Vietnamese people to buy Vietnamese products has changed the way local consumers think about made-in-Vietnam goods. Moreover, it has improved the awareness of the domestic business community about the importance of the local market.