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Top Indian designers to give a face lift for Banarasi handloom industry

YarnsandFibers News Bureau 2015-06-10 14:00:00 – Varanasi

Designer-turned-BJP politician Shaina NC came up with an innovative concept of organizing an event where reputed Indian designers will converge in a bid to revive core Banarasi handloom products, including the fabled saris. Union textile minister Santosh Gangwar and development commissioner (handloom) of Union ministry of textile Alok Kumar will be part of this event.

She said that creating design sensibility among local manufacturers is the basic objective behind this endeavour. They will display their designs woven by Banarasi artisans under Make in India campaign.

This will help in boosting the wages of handloom weavers and compel those who had migrated to other textile hubs like Surat, to return to their old form of weaving in the long run.

The ministry of textile and Banarasi Vastra Udyog Association (BVUA), will interact with stakeholders of Banarasi handloom industry to chart a common course of action for the industry

According to Ashok Dhawan of BVUA, direct interaction between designers and manufacturers will help in evolving a synergy in their working. It will also help both these groups in knowing what they expect from each other. This could be the best way to revive the industry by focusing on improving its creativity and demand of products.

Vaibhav Kapoor from BVUA said that so far designers Tarun Tahiliani, Vikram Phadnis, Neeta Lulla, J J Valaya, Anamika Khanna, Lina Tipnis, Nachiket Barve, Kumar Vikas Saxena, Mark Robinson, Alka Nishar, Wendell Rodricks, Rakesh Thakore, David Abraham, Rohit Bal, Gaurva Gupta, Anju Modi, Sonika Agarwal, Rahul Mishra and Rajesh Pratap Singh have been confirmed for the event.

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