Tonello, an Italian garment finishing technology firm, and WRAD, a sustainable innovations company, collaborated on a capsule collection colored with plants, fruits, and vegetable waste. The collection combines Tonello's innovative organic dyeing system, with the technological expertise of WRÅD, which was in charge of fiber and fabric selection, graphics, designs, and marketing.
Together, they collaborated to create a system for turning flowers, berries, peels, and roots into a variety of hues that fade over time to generate a genuinely worn appearance. Tonello compares the process of drying and infusing plants to that of making herbal tea without the use of dangerous chemical ingredients. Yellow, peach, and purple hues are included in the collection.
Crew neck sweatshirts, hoodies, and polos made of 100% GOTS certified organic cotton are part of the WRD collection, which is a wholly natural collection that aligns with the growing demand for more transparent, sustainable sourcing.
Without utilizing dangerous chemical additions, the Wake dyeing procedure employs only plants and vegetable waste, such as flowers, berries, peels, and roots, which are dried and then infused.
The collection of exclusive clothes is free of chemicals that are harmful to the environment or humans, hypoallergenic, and gentle on the skin, and is made entirely of GOTS certified organic cotton. It's a unique, circular, responsible, and long-lasting fashion that reflects people's true needs and desires.
Tonello said that the meeting with Wrad was unavoidable and destined to happen. In fact, two research studies were conducted in different fields – one on responsible design thinking and the other, their, on technology – but both were guided by the same philosophy and goals: “innovating by challenging the status quo, destroying conventions and schemes in order to build new ones and redefine the rules of the game.
The company added that the genuineness of their evolutionary promises of change and transformation, as well as the ambition to develop support that would show the true color of emotions: are the points that bind Wrad and Tonello, realities that are also physically close,” the business noted.
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