TommyHilfiger
Tommy Hilfiger, a fashion brand, has highlighted a number of environmental and social sustainability targets for the next decade that addresses circularity, resource consumption, inclusivity and community wellbeing.
The company named this project ‘make it possible’ being one of the company’s most ambitious projects yet. The CEO, Martijn Hagman stated that in these times of health, human, environment and economic crisis they share the responsibility to find innovative solutions.
A grand total of 24 commitments have been made with regard to the mission statement to create fashion that wastes nothing and welcomes all.
Hilfiger stated that he opened his first store in 1969 in his hometown of Elmira for people of all backgrounds to come together and share exciting pop culture experiences. He further added that their brand has evolved over the years driven by this inclusive spirit. He believes that their brand has evolved over the years towards their commitment to their social and environmental sustainability commitment.
He hopes that ‘make it possible’ the brand will go even further with their commitment. He said that they are working towards their vision with the entire organization focused on it and while they are not there yet, they aim to get there soon.
Hagman stated that it was in their natural change drive. Tommy Hilfiger has had a long-track recorded drive towards a sustainable future by pioneering low impact denim processes, championing water stewardship and creating more inclusive collections. He believes that making it possible is one way that they will work together to make a meaningful and lasting contribution to the better fashion industry.
In pursuit of their targets, Tommy Hilfiger has aligned with the MacArthur Foundation’s Make Fashion Circular and Jeans Redesign initiatives, that work to promote circular design principles of denim respectively. They are also working towards alternating production solutions which reduce resource usage and have teamed up with the likes of environmental NGO WWF for projects addressing water problems.
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