American fashion brand, Tommy Hilfiger, has announced a relationship with Shawn Mendes, a Canadian singer-songwriter.
The cooperation, which begins with Mendes as the face of the brand's summer 2022 campaign, will revolve around the brand's more sustainable product range. Organic cotton and antique pieces are featured in the images, with several clothes evocative of classic Hilfiger designs.
In addition to the campaign, Tommy Hilfiger will sponsor the musician's forthcoming Wonder: The World Tour, where Mendes will wear special Hilfiger designs built from sustainable materials. In addition, the PVH-owned brand announced a one-million-dollar donation to assist minimize the tour's environmental effect.
It comes after Mendes revealed his intention to make his global tour more environmentally friendly, with the objective of lowering CO2 emissions by 50% at every event compared to his previous tour in 2019. As part of the tour's Sustainability & Tour Greening Programme, Tommy Hilfiger will invest heavily in regenerative cotton farming.
To complete up the collaboration, Mendes will work with Tommy Hilfiger on a co-designed capsule collection, planned to debut in spring 2023, that will reinvent historical trends using recycled fabric and innovative material manufacturing techniques.
A report that is issued every week covers price statistics and objective analysis of the market trends on various textile value chains
A crisp report that is issued every month covers analysis of the price and market trends on various textile value chains
A weekly report covering market and price information on the entire chain of polyester along with online access to daily polyester chain prices.
One-time reports that are issued annually cover the demand and supply trends in individual products including polyester, nylon, acrylic, viscose, and cotton.
One-time reports that are issued annually cover the demand and supply trends in the individual country's natural and manmade fiber/filament industries.
Countries Served Worldwide