The Topshop DUO launches athleisure clothing from plastic bottles

Starting their career with Topshop and Newlook, now the duo Emily Hutchison and Victoria Windle are heading towards a brand that can save the planet and neglecting fast fashion.  They started working together delivering products to big brands in 2012, now have come up with an idea to challenge the fast fashion culture with their sustainable brand.

After suffering through a lot finally, they launched Kit Change in October 2020. They are using materials derived from PET bottles for their clothing.

The activewear brand has reached a quadrupled turnover in just 3 months and gained a lot of attention. From the beginning only, the duo shared a disliking for fast fashion and decided to go for conscious clothing. Their plans did not go as expected because of coronavirus lockdown and went through a lot of challenges to make a lot of things work out for them. They got unexpected support from their locals and gave a huge shout out to their brand on social media. They are looking forward to expanding their range and they believe in breaking the stereotype that leisurewear is only fit bodies in the gym rather they can play netball, do Pilates, go for a run or take their dog for a walk in it.