High-end brands sign sustainable partnerships

With the inauguration of President Joe Biden and Vice President Kamala Harris, the theme followed in their clothes and words was UNITY marking a new era of bipartisanship.

Something similar has been observed in fashion, where collaboration, openness, and connection have been recognized as great ways to do business sustainably. The fashion industry tends to have stayed exclusive and protective of its resources and supply chain; being in a design business. But to bring more solutions to save the planet this has to be changed. As per the increasing demand for sustainable fashion, a few game-changing industry partnerships have established like Fashion pact by the president of France, Emmanuel Macron’s coalition of CEOs who are working toward shared environmental goals; led by Kering, the pact’s other signatories include PVH Corp, Ralph Lauren, Capri Holdings, Adidas, Nike, Nordstrom, Farfetch, Inditex, and H&M—also known as fierce competitors.

Now, the Apparel Impact Institute is announcing another project with Burberry, Stella McCartney and Kering (the parent company of Gucci, Alexander McQueen, and Bottega Veneta, among other brands). “The Italy Project” is focused on improving the environment’s condition. The top-line goal is to “establish a platform for manufacturers to coordinate, fund, and scale environmental programs with measurable impact” following AII’s scientific guidelines. According to Kipka it will be only possible for strong brands to rise in this post- COVID world so this alliance will give them that opportunity.