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The Fabric of India exhibition coincides with Good Earth’s UK launch

YarnsandFibers News Bureau 2015-09-24 15:00:00 – London

Good Earth, leading Indian design house will be putting is designs on sale in the V&A Shop as part of the V&A’s India Festival. Products from ETERNAL KASHI: Colours & Weaves of Banaras - Good Earth’s Design Collection of 2015–2016 - will be available to UK consumers for the first time.

Setting new standards across the globe in stylish luxury retail, Good Earth have become known the world over for their heritage crafted products ranging across furniture, aromatherapy, lifestyle products and dinnerware.

Their sponsorship of The Fabric of India exhibition will coincide with Good Earth’s UK launch, following the opening of their online web boutique in the UK and securing a Selfridges pop-up in London from October to Christmas.

Since opening in Mumbai in 1996, Good Earth has growth into a cult brand recognised for their crafts-focused approach to luxury design and reviving the authentic skills of the crafts communities of India. Their celebration of the heritage of India and support of traditional crafts means they are a fitting supporter of the exhibition and understand the story the V&A is trying to tell.

Simran Lal, the CEO and driving force of Good Earth said that they are delighted at the opportunity to support this incredible exhibition at the Victoria and Albert Museum. Given that their ethos is rooted in the culture of India and its crafts communities, they are proud to support The Fabric of India exhibition.

The V&A’s Fabric of India will run from 03 October 2015 – 10 January 2016 and is part of the Victoria and Albert Museum’s 2015 India Festival.

It will be the first exhibition to fully explore the incomparably rich world of handmade textiles from India.

India’s textile heritage is displayed in the application of traditional Indian craftsmanship, something that they ensure is present in all Good Earth products, where the process of creation builds a story and journey into each design.

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