Sustainable luxury brand Another Tomorrow opens its first store in Manhattan

YarnsandFibers News Bureau 2021-07-27 12:36:22 – USA

Another Tomorrow, a sustainable luxury fashion brand, opened its first store at 384 Bleecker Street in Manhattan's historic West Village. The 1,350-square-foot boutique serves as a hub for exploration, community conversation, and creative incubation, bringing Another Tomorrow's digitally native world to life.

A changing selection of items from like-minded businesses such as Kjaer Weis, Nuori, and The Future Perfect is also available. The first selection was handled by founder Vanessa Barboni Hallik and creative director of Another Tomorrow- Jane Chung, and contains a variety of art and publications by Alessandra Sanguinetti, Jacqueline Novogratz, Julia Watson, Maye Musk, Paola Mendoza, and Susan McPherson. Isolde Brielmaier, a curator and academic, will be in charge of the autumn curation.

Barboni Hallik said that they've already seen residents and domestic visitors at the business. As part of their 5-year strategy, they intend to expand into a lot of new areas as well as worldwide. They're using this store as a learning opportunity. They’ll never have 20 locations. As they develop communities in additional markets, they'll open carefully and might be able to utilize the store as a template.

A selection of redesigned historical Levi's 501 denim will be offered exclusively at the Bleecker Street store, in addition to the Another Tomorrow designs.

Barboni Hallik said that they have learned a lot about establishing farm-based relationships, noting that organic cotton is obtained from American farms and turned into T-shirts in Portugal, while linen is sourced from organic farms in France and viscose is sourced from Sweden. They only started utilizing recycled cashmere a few months ago. When you're sustainable, the world isn't your oyster.

Another Tomorrow bills itself as the first luxury company to be accredited as a B-Corp. A digital product ecosystem that enables transparency and verified resale underpin the company's commitment to sustainability. Living wages, humane methods, and a science-based, regenerative approach to environmental effects are all part of the brand's comprehensive approach to responsible manufacturing. Another Tomorrow is certified as Climate Neutral, meaning it offsets carbon by 120 percent, supports One Percent for the Planet, and promotes change via activism and collaborations.

Hallik added that they love thinking of themselves as being at the crossroads of design, sustainability, and technology. Another Tomorrow was created to demonstrate the potential for transformational change in one of the world's most influential sectors, delivering on their principles to reimagine luxury in the service of our shared tomorrow.

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