Project Cece, founded and launched by women in 2017, is developing to provide an alternative to fast-fashion platforms in Europe. The platform, which is based in Amsterdam, has already grown to Germany and the United Kingdom, and the founders hope to spread their sustainable fashion goal to more countries.
Project Cece grew on its own sales and received pre-seed funding from ASIF Ventures and Pitchdrive for a total of €125,000.
The platform was established by the three women while they were students in Amsterdam, learning about the negative effects of the fashion business. Consumers have become acclimated to the fast-fashion lifestyle in the age of online shopping and inexpensive merchants, much to the harm of our environment. Fast fashion contributes significantly to pollution in our environment as well as worker exploitation.
Melissa Wijngaarden, Noor Veenhoven, and Marcella Wijngaarden, the company's founders, wanted to buy sustainable and ethically created products, but they were difficult to come by and took a long time to study. They realized that, while there were a lot of small sustainable fashion firms, they couldn't compete on the same scale as fast fashion brands.
Project Cece was founded on the conviction that ethical and sustainable products should be the norm, not the exception and that they should not be as difficult to locate as fast fashion items that are destructive to the environment and people. The platform and related web tools were created entirely by amazing female innovators. As a result, the fashion site has already done the research for consumers, empowering them to make more socially conscious purchases, and it is presented in a user-friendly manner.
Following its early success in the Netherlands, the social impact company expanded to Germany and the United Kingdom. With an English-language site, it was evident that there was a need for this platform throughout Europe, prompting this new international debut.
The founders said that they want to provide European shoppers with the convenience and accessibility of a huge platform while still purchasing sustainably and supporting independent local companies.
Project Cece does not rely on third-party services and is able to collaborate with small and large enterprises who create ethically and sustainably, resulting in the largest number of curated sustainable fashion products in one place, thanks to its innovative web technology.
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