Sustainable fashion brand SHIBUI launches first collection

Manchester-based womenswear label, SHIBUI, has chosen to increase the number of its shareholders after releasing its first collection following seed round funding.

Former top executives from The Hut Group and seasoned e-commerce and fashion investors from the North West and London have invested a total of £ 250,000 in the SHIBUI team.

In reference to the company’s environmental credentials, co-founder Jaimin Lakhani, said that since Manchester is known for its quick fashion, we want SHIBUI to assist in the transition to a greener economy. It is well known that future generations will prioritize sustainability when making purchases, especially in a sector like fashion that is so harmful to the environment.

Lakhani added that they started SHIBUI with the goal of making it a global industry leader, introducing fashion-driven clothes made from the most environmentally friendly materials and methods.

The company has adopted a novel strategy for producing its goods by establishing three of its own dedicated micro-factories in Indonesia and Pakistan to support the local economies, invest in infrastructure, and give local unemployed men and women jobs to support their families.

SHIBUI is dedicated to using the best, most eco-friendly materials available. It works closely with its factory partners to choose materials like organic cotton, recycled polyester, and exclusively uses eco-friendly dyes to produce the vibrant color range.

Additionally, each item is equipped with a swing tag made entirely of plantable seed paper.

To help customers understand their beneficial impact, SHIBUI includes the sustainability numbers for each garment on each product’s page on the internet. These metrics include the amount of CO2 emissions averted and the number of plastic bottles diverted from landfills.

The company’s collection of essentials includes sports bras, leggings, jersey sets, and tracksuits, as well as more fashionable items like tennis dresses.