Soorty receives innovation award for its denim active at Munich Fabric Start

Soorty, a Pakistani leading vertically integrated denim manufacturer at the new Keyhouse event, which took place as part of the Munich Fabric Start last month has been recognized with Hightex innovation award for its new Denim Active concept made with Coolmax EcoMade technology.

According to the manufacturer, the Denim Active garment helps keep the wearer cool and dry by moving moisture to the outside of the fabric where it can quickly evaporate. The new concept blurs the borders between casual wear and sportswear, combining the two lifestyles.

The Coolmax EcoMade fibre is made from 97 percent recycled resources such as plastic bottles, it means less material going to landfill. The addition of a special type of Lycra fibre aims to provide 360 degree stretch in this lightweight fabric, allowing the wearer to move freely.

Therefore, Denim Active combines unique denim aesthetic with the softness and comfort of a specially engineered, second skin silhouette, making it suitable for a variety of activities, such as gym, cycling, shopping and more, the company reports. Specifically, reflecting tapes on the legs are designed for cyclists to be visible at night.

The new Keyhouse is the innovation and competence centre for textiles, presenting future-oriented and business-related concepts in a concentrated manner where pioneering showcases, sustainability and new technologies are put in a spotlight in this trade fair.

This interactive trade fair format forms a backdrop for smart textiles, future fabrics and technologies, with a high degree of integration in textile products and high fashion.