Snapdeal to promote traditional Odia’s handloom and handicrafts

Snapdeal, India’s largest online megastore has teamed up with Government of Odisha’s Orissa State Handloom Weavers Co-operative Society Ltd. and Odisha State Handicraft Corporation Ltd. to promote traditional Odia crafts.

Boyanika is a brand of primary weaver’s cooperative societies of Odisha, Utkalika is a brand of Odisha State Cooperative Handicraft Corporation. Government’s Utkalika and Boyanika will be now selling authentic Odisha handicrafts and handlooms to customers on Snapdeal. This was informed by the Chithra Arumugam, Secretary of Handloom, Textiles and Handicraft Department and Senior Vice President of Snapdeal Vishal Chadha.

Chithra Arumugam, Commissioner, Handloom, Textiles and Handicrafts Department, Odisha, said that they are excited to partner with Snapdeal to promote and sell unique — handlooms and handicrafts traditions of Odisha. They are keen to leverage technology to reach buyers across the country. They hope that this initiative will create more livelihood opportunities for their artisans by increasing sales of their products.

Boyanika offers an eclectic mix of — handcrafted sarees of the Ikkat, Bomkai Silk, Berhampuri Silk, Sambalpuri and Tussar variety while Utkalika offers home décor and jewellery items showcasing native tribal crafts. Between the two brands, currently around 200 products are listed on Snapdeal.