California-based footwear brand, Skechers, has launched their recycled collection, Our Planet Matters, and announced a partnership with The Nature Conservancy, a global environmental group. The collection consists of a range of men’s, women’s and children’s products. Materials used in the collection include recycled cotton, polyester, rubber, EVA, and TPU.
Michael Greenberg, president of Skechers, said that as a global lifestyle brand, they have a fantastic potential to inspire people of all ages to be more environmentally mindful in their everyday lives. Our Planet Matters is a natural move in that manner.
Along with the project's durable and washable technology to extend its life, the product's packaging will list the recycled contents of each item to educate its customers.
The brand has pledged to donate at least $800,000 to The Nature Conservancy in order to support the organization's objective to protect the environment. Skechers' long-standing endeavor to reduce tree harvesting and emissions is aligned with The Nature Conservancy's focus on replanting in this cooperation.
Since 2016, the company has used recyclable cartons and environmentally friendly packaging materials, reducing its use of plastic by 99%. Skechers also ensures that its materials are FSC certified, recycled, or responsibly obtained on a regular basis.
Jennifer Hoyer, global director of cause marketing and brand partnerships at The Nature Conservancy, said that they’re in the midst of a climate and biodiversity crisis, and time is running out to act. Each of us has the ability to bring about meaningful change, one small step at a time. They can inspire millions of people around the world to take action for the planet with partners like Skechers, since our lives depend on it.
Skechers' latest collaboration and collection demonstrate the company's continuous commitment to lowering its carbon footprint. Skechers has begun using more solar energy at its two important corporate headquarters in Manhattan Beach, with 30 to 48% of its energy coming from solar energy, in addition to the development of two LEED-Certified Gold distribution centers.
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