Sharadha Terry Products one of the leading home textiles companies in the World exporting bath products to leading retailers across the world including USA, Canada, Japan, Australia, New Zealand and Europe, releases its new logo and range of Micro Cotton brand of products for the Indian market, eyeing a ₹200 crore turnover by 2020.

The products will hit the shelves across the country this holiday season. The branded home textile products had huge potential for growth and Sharadha was targeting to be present in about 20,000 outlets by 2020.

The main push in the domestic market will come next year, in 2018-2019, said Vikram Krishna, wholetime director, Sharadha Terry.

Mirco Cotton range of home textile products (mainly bed and bath items) is sold in about 30 countries and was introduced in the Indian market last year. It is currently available in about 2,000 retail outlets in the north, west and southern states apart from large-scale retail chains.

G. Kannappan, chairman of the company, said that the Indian luxury market is worth about 18 billion $ and is growing at over 30 percent a year. The Indian consumer has exposure to international brands. Hence, this is the right time to expand the presence of Micro Cotton in India,

Sharadha is a highly integrated and modern setup delivering spinning, weaving, dyeing and finishing solutions, all under one roof which recently modernized its plant at Mettupalayam in Coimbatore District, had doubled its production capacity. The turnover of Sharadha Terry in 2016-2017 was ₹500 crore, mainly from exports. This financial year, it was looking at 5% to 8 % growth.