Oban Fashions Private Limited, a wholly-owned subsidiary of Rupa and Company Limited has acquired an exclusive license from Fruit of the Loom, INC., to manufacture, distribute, advertise and sell innerwear and outwear products for men, boys, women, girls and toddlers in India, under their brand name.
Rupa and Company’s subsidiary has entered into a license agreement for the same with Fruit of the Loom, INC. headquartered in Kentucky, a wholly-owned subsidiary of Berkshire Hathaway Company (a Warren Buffet Company).
Siddhant Agarwal, vice president, project and acquisition, Rupa and Company Limited said that they are gearing up for rapid expansion and brand licensing is a huge opportunity for them. They would like to leverage this infrastructure and bring several new brands and styles to India, enriching customers’ lives through comfort, performance and fun.
Fruit of the Loom is the second international brand, which will be produced and marketed in India by the Rupa Group after FCUK.
Targeting to position Fruit of the Loom as a premium brand, their products would be available in 30,000 outlets over the next 5 years.
Researchers at the University of Fukui have developed a method that could simplify the recycling of coloured polyester textiles by…
Sabrina Mostafa has highlighted rice husk as a low-cost alternative to conventional decolouring agents for textile wastewater treatment in Bangladesh.
Living Ink Technologies has been named among TIME magazine’s Best Inventions of 2026 in the Sustainability category for its Algae…
Polyester filament yarn manufacturers across North and Central America have launched YarnProof, an origin verification system powered by FibreTrace technology.
Cotton Brazil has launched ‘Hanging by a Thread’ movement, highlighting concerns about microplastics and encouraging greater consideration of natural fibres.
Wrangler has introduced a fleece outerwear collection featuring Hay Away, a fabric technology to prevent hay and grass from clinging…