Clothing rental platform, Rotaro has teamed up with Airbnb to create a series of sustainable fashion experiences in a pop-up store on Carnaby Street, with all revenues going to the charity Protect Earth.
The clothes rental service is presenting the experiences on Airbnb, focusing on sustainability, curation, and community, and giving sustainable styling sessions as well as an explorative panel discussion to assist visitors to learn how to consume fashion more responsibly.
The zero-waste pop-up "Store of the Future" sponsored by Rotaro will host sustainable fashion experiences. All revenues from the tickets, which cost £15 per person, will go to the reforestation charity- Protect Earth, which seeks to plant as many trees as possible in the UK in order to help alleviate the climate catastrophe.
Guests can schedule a one-on-one sustainable style session with Georgie Hyatt, Rotaro's Co-Founder. Guests will have unique access to the creator of a sustainable fashion firm and her intimate expertise, which will guide them on their sustainable fashion journey.
Guests will hear from a panel of industry professionals who will share their opinions and recommendations on how to dress responsibly during this in-store Experience. Josephine Phillips (Founder of SOJO, sewing, and mending app), Ngoni Chikwenengere (We Are Kin), and other sustainable thought leaders are among the panelists.
Georgie Hyatt, Co-Founder, and CEO of Rotaro, said that their aim with Rotaro is to let people experiment with fashion more thoughtfully, and minimize global waste. With so many single-use clothes being purchased during holidays and weddings, it seemed logical to collaborate with Airbnb to encourage visitors to dress more responsibly while traveling. People may rent finely manufactured, designer clothes for a fraction of the cost, allowing them to make more sustainable fashion choices while on vacation or for special occasions.
General Manager for Northern Europe at Airbnb, Amanda Cupples, said that for many, the partial removal of limitations is a great relief since it allows us to get out and about again. Now is a perfect time for us all to reconsider how we style ourselves on our vacations, whether it's hiking in the Highlands, celebrating a wedding in Wiltshire, or glamming it up on a beach bar in the Balearics, as we overhaul our wardrobes to dress for the 'new normal.'
Cupples added that the introduction of Rotaro's sustainable fashion Social Impact Experiences on Airbnb serves to increase awareness of how we can all work together to decrease waste, while also connecting with a community of well-dressed travelers who share the same values.
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