RmKV Silks on a lookout for creative agency

YarnsandFibers News Bureau 2014-08-08 15:00:00 – Chennai

RmKV Silks founded in 1924 by Sri Rm.K.Visvanatha Pillai, RmKV today is reputed for its South India based sari brand as well as family apparel, with large showrooms in Chennai, Tirunelveli and Coimbatore. With 89 years' experience in silk and having won us two National Awards is on the lookout for a creative agency.


According to senior official from RmKV, the pitch process is currently underway in Chennai. The first round of the pitch process took place recently, where six small-sized agencies were invited to make their presentations. Three agencies have been shortlisted for the second round, which is slated to take place next week.


Consumer Connect Communications is the media agency for RmKV and has been handling the account for the past five years.


For the last two to three years, RmKV has been working with small agencies on a project basis. The last agency that worked on a project basis for a television campaign was Thotmos Consulting, which had worked on a wedding campaign titled ‘Ponnu Entha Ooru’ (Which state/ place is the girl from). Little Things That Work, a Chennai-based agency worked on the last print campaign for the brand for last year’s festive season.


Meanwhile, Subrata Bhowmick, a well-known graphic designer from Ahmedabad, has been working on almost all print campaigns of RmKV for years now.


The last full-time creative agency on board was JWT. Other creative agencies that have worked for the brand include Grey, Fifth Estate and Mudra.

The RmKV Design Studio has created numerous unique silk sarees to date, the most notable being Theme sarees such a s Chinnanchiru Kiliye, Durbar Krishna, Aishwarya Pookkal and Kural Ovium; the Grand Reversible Saree, the 50000-Colour saree, the Varnajaalam range, and the innovative Natural Silk range and Lino light-silk saree collections.


RmKV is the first ISO9001-2000 certified silk saree manufacturer in India.

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