Reliance Industries Ltd. (RIL) has joined hands with textile firm K?vanc Tekstil of Turkey to manufacture and market R|Elan GreenGold, a sustainable and innovative fabric, to leading apparel brands and consumers across the world.
"Apart from manufacturing and marketing R|Elan GreenGold fabrics, K?vanc will be the exclusive distributor of Recron GreenGold fibres to spinners, yarn manufactures and knitters across Turkey, said a RIL statement adding that the arrangement will enable RIL and K?vanç to offer the best quality, eco-friendly textile solutions to brands and retailers, sourcing their requirements from Turkey, to meet the ever-growing demand of environment friendly apparels.
K?vanç Tekstil caters to major European and American fashion brands and retailers.
Vertically integrated across spinning, weaving, dyeing, printing and finishing, K?vanc produces 18 million metres of blended fabrics per annum.
Its yield comprises a wide range of blends straddling polyester, cotton, viscose, linen, tencel, modal and wool, and is lapped up by leading global brands engaged in making formal and casual wear apparels for both men and women.
Speaking about the partnership, Ziya K?vanç, CEO, K?vanc Textil said, “At K?vanc, our mission is to be a company that focusses on customer satisfaction, striving to be trustworthy, reliable and sensitive to human health and environmental issues, while producing the best quality fabric brand. We at K?vanc do business by providing utmost importance to the environment and well-being of the people. Simultaneously, we thrive to implement the innovative and sustainable environmental approaches in all stages of production right from spinning, weaving to finishing. The partnership with Reliance Industries is a significant initiative in accomplishing our mission.
"The exclusive distributorship of Recron GreenGold fibres and yarns and being a manufacturer of R|Elan GreenGold fabrics will provide us immense growth opportunities. We are really thankful to Reliance, which has taken a stride forward and opened the doors in actualising our mission. Henceforth, most of the polyester blended fabrics will be made out of sustainable fibres at K?vanc,” he added.
RIL, the owner of brand R|Elan, is one of the largest recyclers of PET bottles in India, recycling 2.2 billion PET bottles a year.
R|Elan GreenGold, made from recycled PET, substantially reduces emission of greenhouse gases. The fabric being made from pre-dyed fibres, its manufacture doesn’t need much water. Whatever little water is used, 90% of it is recycled. It uses bio-fuels and is one of the few recycled brands that provides end-to-end traceability throughout the supply chain, right from PET bottles to fibres, said the statement.
RIL has partnered with key players across global textile hubs to produce new-age fabrics, using its speciality products.
Gunjan Sharma, CMO – polyester division, RIL, said: “It gives us immense pleasure to partner with the globally renowned K?vanc Tekstil. With RIL’s technological edge in sustainable offerings merging with K?vanc’s manufacturing prowess, we are certain to come up with stunning innovative fabrics to meet the growing demand for high-quality eco-friendly apparels.”
Courtesy: The Hindu
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