Returnity, a California-based reusable packaging solution provider announced the deployment of reusable shipping packaging for New Balance's Team Sports initiative, resulting in a more reliable and environmentally sustainable solution for sending and receiving samples.

New Balance is a leading uniform supplier to schools and clubs around the country as one of America's largest sports footwear and clothing brands, necessitating a rigorous sample shipping process.

CEO of Returnity, Mike Newman, said the use of single-use packaging hit an all-time peak in 2020. Creating a more circular environment necessitates ingenuity, and with this new initiative, New Balance has proven its leadership in reducing waste and adding value to its consumers.

New Balance will ship sample sports jerseys and boots in antimicrobial-coated Returnity reusable bags and boxes to keep apparel, footwear, gear, and textiles fresh and lasting longer. This recycled packaging would replace hundreds of single-use cardboard boxes used by coaches during the athletic season, furthering New Balance's goal of providing a more comfortable and reliable experience for coaches while eliminating waste.

New Balance Team Sports, Sales Manager, David Chaney, said their entire sales team at Team Sports is excited. Returnity's partnership and use of their products have improved their consumers' sampling experience, reduced duplication, and increased work productivity which is a winning mix.