Still, Daisy, a postdoctoral research fellow at Boston Children's Hospital and Harvard Medical School; Rachel, the founder and CEO of Swipe Out Hunger; JoAnna, a plastic and reconstructive surgeon; and Jamie, an entertainment attorney, highlight the fact that Reformation is a female-founded company with a leadership team made up of 80 per cent women. â€œIn todayâ€™s culture, our self-worth is too often based on appearance, and lingerie campaigns tend to focus only on our bodies,â€ the brand captions the Instagram images. â€œWhile itâ€™s arguably hard to show lingerie without getting half-naked, today we wanted to hone in on other qualities as well. Like, you know, brains and accomplishments. Because thatâ€™s hot.â€ As a female-founded company, they are not only constantly empowering women but are also very conscious of the environment.
Here's hoping Browns, Net-a-Porter or any other potential collaborators make a sustainable overhaul of the underwear drawer, Ã la Reformation, affordable in the UK soon.
Cult, sustainable LA brand Reformation has launched the latest part of its extensive expansion plan. Lucky Americans (itâ€™s only available to buy here via collaborations with global e-tailers, unless you're willing to pay international shipping and import costs) have seen denim, swimwear and plus-size pieces filter into its offering of covetable dresses over the past seasons. And now, Reformation lingerie has landed.
The limited-edition line-up of two bras and one bralette and two styles of briefs â€“ thongs and boy shorts â€“ are in line with the brandâ€™s commitment to circular fashion. Each piece in the $12-$45 priced collection is made from Lenzing Tencel, recycled lace and eco mesh.
Though Reformation has recruited four â€œrealâ€ women to model the underwear in its social campaign imagery, its sizing is not as inclusive as the lingerie recently released by brands with similar price points. Where Rihannaâ€™s Savage x Fenty range made inclusivity a priority, Reformationâ€™s sizes range from S-L in bottoms and XS-L in bras.
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