Reebok launches ‘Reebok Impact’, AI-powered custom sneaker design platform

Reebok introduces ‘Reebok Impact,’ a pioneering AI fashion venture accessible via Instagram. This groundbreaking platform empowers users to design personalized digital sneakers infused with artificial intelligence.

Utilizing Instagram Direct Message, users engage in real-time conversations with Futureverse’s AI. By sharing photos, the AI crafts custom sneakers inspired by the submitted images’ colors and styles. This innovative feature enables sneaker enthusiasts worldwide to immortalize their photo memories in unique Reebok digital footwear.

The platform presents a range of iconic Reebok models such as the Pump, Classic Leather, or Club C, enabling users to further customize their digital sneakers with AI-generated art.

This experience is accessible for free, allowing users to create up to four digital sneaker designs. Designs can be shared or purchased as game-ready files compatible with platforms like Unreal Editor for Fortnite (UEFN) and Roblox. Moreover, these digital creations will be integrated into various virtual experiences, including the upcoming AAA MMO game OPEN, developed by the creators of Ready Player One.

Todd Krinsky, CEO of Reebok, expressed excitement about the launch of Reebok Impact, emphasizing its significance in the brand’s commitment to innovation and technology. The partnership with Futureverse offers new and engaging avenues to extend Reebok’s brand ethos to a broader audience.

Shara Senderoff and Aaron McDonald, co-founders of Futureverse, expressed pride in introducing this initial experience in collaboration with Reebok. Together, they’ve pushed boundaries, exemplifying life imitating art and vice versa. Leveraging AI facilitates an easy-to-navigate user experience, meeting sneaker fans where they are. They anticipate that the future of fashion has arrived, with ‘Reebok Impact’ serving as just the beginning of an exciting journey.