Raymond Ltd, textile and apparel major was first to forge the first partnership with Khadi & Village Industries Commission (KVIC) to promote the fabric in India and global markets will launch â€˜Khadi by Raymondâ€™ on October 2.
They have decided to launch the khadi range on Gandhi Jayanti on October 2. We will launch it through 300 exclusive stores and about 10 KVIC stores across India. It will be introduced to international markets also in near future, said Raymond VP & head sales Ram Bhatnagar. The range will be in the mid to premium segment.
They have to be cautious about expansions due to supply limitations. As the products are 100 percent handmade, production cannot be raised in short period, Bhatnagar said when asked about exclusive Khadi stores from Raymond.
All Khadi items will be 100 percent hand woven and handmade. The company is initially working with 40 khadi clusters across India and will expand gradually. Raymond will procure silk fabric from Murshidabad and muslin cotton from South India khadi clusters. The company will also bring in design interventions at Khadi manufacturing clusters along with technical expertise, officials said.
Under the partnership, Raymond has guaranteed a minimum procurement of Khadi and Khadi products for a period of five years with primary purchases in muslin cotton, wool blends and silk. Raymondâ€™s offering in Khadi range will begin from Rs 700 onwards for a metre of fabric. It will also offer premium product Khadi lines including suits.
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